Free tool for Meta e-com brands

E-com Max CPA Calculator

Put in your real Meta and store numbers. See the most you can pay for a customer, what bumps and upsells add to every order, and whether you make money on the first order or only on the repeat.

Example numbers
Working it out
Max CPA, first order
$0
Breakeven on the first purchase
Max CPA, lifetime
$0
At your target LTGP:CAC
First 30 days, first orders only
Your CPA (CPC divided by conversion rate)
$0
Clicks per day
0
Breakeven conversion rate
0%
Current AOV
$0
AOV with bumps and upsells
$0
AOV lift
0%
Breakeven first-order ROAS
0x
Your ROAS at current CPA
0x
Profit per first order at current CPA
$0
Orders per day
0
Revenue per day
$0
30-day net after overhead
$0
Gross profit per first order
$0
Extra profit per month from bumps and upsells
$0
Ad spend per month
$0
Lifetime
LTV (revenue per customer)
$0
LTGP (gross profit per customer)
$0
LTGP : CAC
0 : 1
Breakeven blended ROAS (lifetime)
0x
Lifetime profit per customer
$0
Lifetime profit from 30 days of buyers
$0
Conversion rate needed for target ratio
0%
Max CPC, first order
$0
Max CPC at target ratio
$0
Where every first-order dollar goes

How it works. AOV with bumps and upsells starts from your current AOV and adds each add-on's price times how often people take it. The downsell only counts for buyers who said no to the upsell. Your CPA is your cost per click divided by your conversion rate. Gross profit takes out product cost, payment fees, refunds, and shipping. Max CPA, first order, is the gross profit on that first order: pay more than that and you lose money until she buys again. LTGP adds the profit from repeat orders, and the lifetime max CPA divides it by your target ratio (3 : 1 is a common floor). The 30-day net only counts first orders, so it leaves out repeat revenue on purpose.

Numbers in the red? We fix that.

We build the offer, the pre-sell funnel, and the ads that raise your AOV and drop your CPA.

If we don't get you $3 back for every $1 you spend on Meta in 90 days, you don't pay.

See how it works