For e-commerce brands doing $50K+ a month

Offer Created By A 20-Year-Old Who’s Worked With Multiple Shark Tank Brands

50 New High-Converting Ads Every 30 Days This Q4

No 3X Blended ROAS? - You Send No Invoice

Apply below to see if your brand qualifies

🔒 Free 30-minute audit if you’re a fit. On the call, we’ll show you what working with us looks like and what it costs.

Case History

How a tablet nobody had heard of hit a 3X blended ROAS

We sold the one problem their buyers would never say out loud.

OralEssence
Real client
File no. CD-001Category: Oral care
The brand

A dentist-formulated tablet. Chew it. It fizzes. Your mouth is clean in 30 seconds. No brush. No water. No sink.

The problem

Cold strangers on Meta had never heard of a “teeth cleaning tablet.” Ads that sent them straight to the product page asked them to buy before they cared.

What we did

Before we wrote one ad, we built a 60-page research brief. We read 8 Reddit threads line by line. We tied every ingredient to a real buyer problem.

What we found

Their buyer isn’t lazy. She brushes. Flosses. Scrapes. Rinses. Her breath still turns. Bacteria rebuild about 20 minutes after brushing, and she can’t smell it on herself.

“I eat clean yet can’t get rid of this breath.”A real buyer, word for word

The hidden fear

76% of partners never say a word. The problem grows in silence. Dates end. Calls don’t come back. Nobody tells her why.

The mechanism

“Your routine cleans surfaces. Bad breath lives at the biological level.” So she stops blaming herself. She didn’t fail the routine. The routine failed her.

What we built

A pre-sell article that tells that story before anyone sees a price. We modeled the headline on the 1920s Listerine ads that made a whole country afraid of bad breath:

“He Blocked Her After This Date And She Had No Clue Why”

The angle

“Everyone notices but you.”

Early numbers

The pre-sell ad pulled a 5.76% click-through rate. The next version got people onto the page for $3.02 instead of $6.05. Half the cost.

Result

3X blended ROAS

OralEssence ad built from this research
The ad that came out of the research

The timeline

  1. May 29–30Research done. 60-page brief, 8 Reddit threads. Ads and the pre-sell article written.
  2. June 1Launched on just $20 a day. Cold pixel. Only 6 sales, ever.
  3. June 3First cold-traffic sale lands. We split the budget so every angle gets a fair shot, and point “Everyone notices but you” at the pre-sell article.
  4. Next 5 daysThe pre-sell ad pulls a 5.76% click-through rate. A new version gets people onto the page for half the cost.
  5. Result3X blended ROAS.
60 pagesof research before the first ad
5.76%click-through rate on the pre-sell ad
50% lessto get each buyer onto the page
0 linesinvented. Every word came from the buyer or the science.

Why this matters to you

OralEssence didn’t need a better product.

They needed buyers to feel the problem before they saw the price.

That’s what we build for your brand. Research first. Pre-sell second. 50 new high-converting ads every 30 days on top.

No 3X blended ROAS in 90 days? You send no invoice.

See if your brand qualifies ↑

We can only take 2 more brands this Q4.

One client’s results. Yours will depend on your product, offer and budget.